This isn't a video course. We build the actual systems inside your actual business — and train you and your team to run them. Every module was refined inside DGM's own event company before we taught it to anyone else.
We audit your existing tools, business model, and team — then design a custom implementation roadmap.
Our team builds each system — chatbots, AI agents, CRM, website, booking — and deploys it live inside your business.
Live training sessions for you and your full team. Recorded for future staff. You walk away owning everything, fully capable of managing it.
Everything starts with infrastructure. Most event companies are running on duct tape — inconsistent websites, no CRM, no booking page, and nothing protecting them legally. Before AI can work, the foundation has to be solid.
In Module 1, we build or rebuild your digital business foundation: a professional website optimized for conversions, a fully configured online booking page with payment processing, a CRM that automatically captures every lead from every source, and the legal documents you need operating a professional event business.
Leads that don't hear back within an hour are 7x less likely to book. Most event company owners are responding to inquiries while they're setting up for events, driving between jobs, or sleeping. That lag costs bookings.
Module 2 deploys an AI-powered lead qualification chatbot trained on your specific business — your services, your pricing, your availability logic, your qualification criteria. When a lead comes in, the chatbot responds immediately, asks the right questions, qualifies the opportunity, and routes hot leads to your calendar automatically. The AI sales agent then handles follow-up sequences that nurture leads over days and weeks without any manual input.
Consistent marketing is the single biggest competitive advantage in the event industry — and almost no event company does it consistently because it takes too much time. When you're producing events every weekend, content creation is the last thing you want to do on a Monday morning.
Module 3 builds an AI marketing agent that generates content, writes captions, schedules posts, and manages your ad spend — without you touching any of it. We set up Google Ads and Meta Ads campaigns targeted to your exact market, configure the AI to optimize performance over time, and give you a simple dashboard to see what's working. Your marketing runs even when you're busy, tired, or on stage.
Administrative overhead is the silent killer of small event businesses. Invoicing, contract generation, appointment reminders, payment follow-ups, venue coordination emails — every one of these tasks is repetitive, rule-based, and can be automated. Most event business owners are doing them manually, burning 10-15 hours a week on tasks an AI agent can handle in seconds.
Module 4 deploys an AI operations agent that handles the paperwork and administrative workflow of your business. New booking comes in? The agent generates the contract, sends it for signature, schedules the deposit reminder, and adds the event to your master calendar — automatically. Invoice past-due? The agent sends reminders. Post-event? The agent requests a review and follow-up for referrals.
The biggest reason AI implementation fails is that the team doesn't actually use the tools. They get deployed, nobody learns how to manage them, and within 60 days they're sitting idle while the business reverts to old habits. We build specifically to prevent this.
Module 5 is live, hands-on training for every member of your team on every system we've deployed. We cover how to manage the chatbot and update its knowledge, how to adjust the sales agent follow-up sequences, how to read your marketing dashboard and make decisions from it, how to use the admin agent, and how to troubleshoot when something doesn't look right. Every session is recorded. New team members can get fully onboarded without any additional live time from us.
The most powerful AI systems are the ones that know your business specifically — not just generic AI trained on internet data. Module 6 builds a private, local AI model trained exclusively on your business: your service packages, your pricing, your SOPs, your past client communications, your company voice, and your internal knowledge. This model lives on hardware you own. It doesn't send your data to third-party servers. It's yours.
We source and pre-configure an Apple Mac mini with your complete software stack — every tool we've deployed across all six modules, ready to use out of the box. We ship it to you, you plug it in, and your AI business is live. No setup required. The local AI model is then trained and refined over time as your business grows and changes.
For the AI Growth System. Full AI Transformation follows the same structure with extended hardware and local AI phases.
We audit your current tools, business model, and team. You fill out our onboarding doc. We deliver your implementation roadmap.
Website, booking page, CRM, and legal docs deployed. You review and approve before anything goes live.
Chatbot trained and live. Sales agent configured. Marketing agent running. Admin agent handling your first workflows.
Live training sessions for your full team. Systems refined based on your feedback. Support window begins.
Every tier includes implementation — not just training. We build the systems, deploy them inside your business, and teach your team to run them.
We take on a limited number of new companies per quarter to ensure every implementation gets our full team. If you're ready — start here.